Cyber Monday
Around The World

Black Friday and Cyber Monday week: 8 days that ramp up the economy

  • Consumer complaints usually mention too low discounts and lack of attractive products on sale;
  • Pandemic and unstable situation in the labour market may cool off the interest of some shoppers;

CyberMonday.Global analytics examined historical statistics about worldwide sales — Black Friday and Cyber Monday — and prepared a prognosis for 2020.

Trends in the last 10 years

The interest in Black Friday and Cyber Monday sales over past 10 years

With a help of Google Trends, we verified the popularity of Black Friday and Cyber Monday sales in time, both globally and in the United States.

For ten years, the interest in Black Friday sales steadily increased. In comparison with Black Friday, Cyber Monday was marginalised in the last two years, probably because Black Friday’s time frame became blurry — it is not confined to Friday anymore.

How do sales increase on Black Friday and on Cyber Monday?

Activity of shoppers during Black Friday and Cyber Monday

Internal data of CyberMonday.Global platform indicates that on the main day of Black Friday sales, the number of transactions was 561 percent higher than the annual average in 2019. On the other hand, on Cyber Monday the activity of shoppers was 148 percent higher than the annual average.

Did shops satisfy the clients?

Are people satisfied with Black Friday and Cyber Monday?

We asked 19 thousand Internet users in several dozens of countries about their opinion on November sales. 45 percent of surveyed people who took part in any of the analysed events were satisfied. 39 percent of consumers were rather satisfied. The proportion of unsatisfied consumers is quite low (14 percent rather unsatisfied and 2 percent unsatisfied). Hungarians, Argentinians, and South Africans were the most discontent about Black Friday and Cyber Monday.

How much money are shoppers willing to spend?

Spending during sales

The survey conducted among citizens od 44 countries shows that Americans are the biggest spenders: they will spend $476 on average. Shoppers who are planning to spend similar amounts of money on sales come from Switzerland ($454) and the United Kingdom ($430). Pakistanis and Nigerians will spend the least — US$62 and US$67.

Methodology

All statistical data comes from Google Trends, Google Keyword Planner, and Picodi.com, a global discount platform operating since 2010, which created CyberMonday.Global, a site dedicated to Cyber Monday sales. The survey conducted in September 2020 among 19 thousand respondents from 44 countries were also used in the report. For currency conversion, we used the average exchange rate from Google Finance.

Public Use

Share information about Black Friday and Cyber Monday with your readers! All the data and infographics presented in this report can be freely used for both commercial and non-commercial purposes as long as you indicate the author of the research (CyberMonday.Global) with a link to this subpage.

Check out Cyber Monday in Your Country

  1. Cyber Monday

    Argentina

    73% of surveyed Argentinians were satisfied with Cyber Monday and Black Friday offers. Average Argentinian spends $373 during Black Friday and Cyber Monday sales. Compared to an average day of the year, buyers' activity on Cyber Monday increases in Argentina by 281%.

    Serious savings in most popular stores

  2. Cyber Monday

    Australia

    Average Australian spends $286 during Black Friday and Cyber Monday sales. Over the past 5 years, the interest of Australian consumers in Cyber Monday sales increased by 223%. Compared to an average day of the year, buyers' activity on Cyber Monday increases in Australia by 126%.

    Serious savings in most popular stores

  3. Cyber Monday

    Austria

    Gifts, shoes and goods for children are the most trending categories in Austria. 1 out of 7 transactions in a year falls on Black Friday week and Cyber Monday in Austria. Compared to an average day of the year, buyers' activity on Cyber Monday increases in Austria by 153%.

    Serious savings in most popular stores

  4. Cyber Monday

    Brazil

    77% of surveyed Brazilians were satisfied with Cyber Monday and Black Friday offers. Over the past 5 years, the interest of Brazilian consumers in Cyber Monday sales increased by 17%. In Brazil, 1 out of 10 transactions in a year falls on Black Friday week and Cyber Monday.

    Serious savings in most popular stores

  5. Cyber Monday

    Canada

    Average Canadian spends $365 during Black Friday and Cyber Monday sales. In Canada, 1 out of 5 transactions in a year falls on Black Friday week and Cyber Monday. 82% of surveyed Canadians were satisfied with Cyber Monday and Black Friday offers.

    Serious savings in most popular stores

  6. Cyber Monday

    Chile

    In Chile, 1 out of 24 transactions in a year falls on Black Friday week and Cyber Monday. Over the past 5 years, the interest of Chilean consumers in Cyber Monday sales increased by 40%. 79% of surveyed Chileans were satisfied with Cyber Monday and Black Friday offers.

    Serious savings in most popular stores

  7. Cyber Monday

    Columbia

    Average Colombian spends $183 during Black Friday and Cyber Monday sales. 80% of surveyed Colombians were satisfied with Cyber Monday and Black Friday offers. Gifts, shoes and goods for children are the most trending categories in Colombia.

    Serious savings in most popular stores

  8. Cyber Monday

    Czech Republic

    78% of surveyed Czechs were satisfied with Cyber Monday and Black Friday offers. Compared to an average day of the year, buyers' activity on Cyber Monday increases in Czechia by 169%. In Czechia, 1 out of 18 transactions in a year falls on Black Friday week and Cyber Monday.

    Serious savings in most popular stores

  9. Cyber Monday

    Finland

    Goods for children, gifts and cosmetics & perfumes are the most trending categories in Finland. Compared to an average day of the year, buyers' activity on Cyber Monday increases in Finland by 189%. 82% of surveyed Finns were satisfied with Cyber Monday and Black Friday offers.

    Serious savings in most popular stores

  10. Cyber Monday

    Germany

    Gifts, goods for children and jewellery are the most trending categories in Germany. Compared to an average day of the year, buyers' activity on Cyber Monday increases in Germany by 170%. In Germany, 1 out of 8 transactions in a year falls on Black Friday week and Cyber Monday.

    Serious savings in most popular stores

  11. Cyber Monday

    Greece

    Average Greek spends $191 during Black Friday and Cyber Monday sales. Compared to an average day of the year, buyers' activity on Cyber Monday increases in Greece by 214%. 80% of surveyed Greeks were satisfied with Cyber Monday and Black Friday offers.

    Serious savings in most popular stores

  12. Cyber Monday

    Hong Kong

    Over the past 5 years, the interest of Hong Kong consumers in Cyber Monday sales increased by 59%. Compared to an average day of the year, buyers' activity on Cyber Monday increases in Hong Kong by 19%. Shoes, travel and goods for children are the most trending categories in Hong Kong.

    Serious savings in most popular stores

  13. Cyber Monday

    Hungary

    Gifts, home appliances and books are the most trending categories in Hungary. Average Hungarian spends $145 during Black Friday and Cyber Monday sales. 75% of surveyed Hungarians were satisfied with Cyber Monday and Black Friday offers.

    Serious savings in most popular stores

  14. Cyber Monday

    India

    Average Indian spends $112 during Black Friday and Cyber Monday sales. 86% of surveyed Indians were satisfied with Cyber Monday and Black Friday offers. Home & Garden, shoes and jewellery are the most trending categories in India.

    Serious savings in most popular stores

  15. Cyber Monday

    Indonesia

    Average Indonesian spends $75 during Black Friday and Cyber Monday sales. In Indonesia, 1 out of 59 transactions in a year falls on Black Friday week and Cyber Monday. 89% of surveyed Indonesians were satisfied with Cyber Monday and Black Friday offers.

    Serious savings in most popular stores

  16. Cyber Monday

    Ireland

    Compared to an average day of the year, buyers' activity on Cyber Monday increases in Ireland by 225%. In Ireland, 1 out of 9 transactions in a year falls on Black Friday week and Cyber Monday. Jewellery, goods for children and shoes are the most trending categories in Ireland.

    Serious savings in most popular stores

  17. Cyber Monday

    Italy

    Over the past 5 years, the interest of Italian consumers in Cyber Monday sales increased by 44%. Compared to an average day of the year, buyers' activity on Cyber Monday increases in Italy by 178%. In Italy, 1 out of 7 transactions in a year falls on Black Friday week and Cyber Monday.

    Serious savings in most popular stores

  18. Cyber Monday

    Malaysia

    In Malaysia, 1 out of 26 transactions in a year falls on Black Friday week and Cyber Monday. Over the past 5 years, the interest of Malaysian consumers in Cyber Monday sales increased by 9%. Average Malaysian spends $116 during Black Friday and Cyber Monday sales.

    Serious savings in most popular stores

  19. Cyber Monday

    Mexico

    Compared to an average day of the year, buyers' activity on Cyber Monday increases in Mexico by 101%. 81% of surveyed Mexicans were satisfied with Cyber Monday and Black Friday offers. Goods For Children, home appliances and shoes are the most trending categories in Mexico.

    Serious savings in most popular stores

  20. Cyber Monday

    New Zealand

    In New Zealand, 1 out of 6 transactions in a year falls on Black Friday week and Cyber Monday. Over the past 5 years, the interest of Kiwis in Cyber Monday sales increased by 25%. Goods For Children, jewellery and clothing are the most trending categories in New Zealand.

    Serious savings in most popular stores

  21. Cyber Monday

    Nigeria

    Clothing, home appliances and home & garden are the most trending categories in Nigeria. Compared to an average day of the year, buyers' activity on Cyber Monday increases in Nigeria by 42%. 77% of surveyed Nigerians were satisfied with Cyber Monday and Black Friday offers.

    Serious savings in most popular stores

  22. Cyber Monday

    Peru

    Compared to an average day of the year, buyers' activity on Cyber Monday increases in Peru by 52%. 84% of surveyed Peruvians were satisfied with Cyber Monday and Black Friday offers. Average Peruvian spends $161 during Black Friday and Cyber Monday sales.

    Serious savings in most popular stores

  23. Cyber Monday

    Philippines

    90% of surveyed Filipinos were satisfied with Cyber Monday and Black Friday offers. Over the past 5 years, the interest of Filipino consumers in Cyber Monday sales increased by 33%. Gifts, shoes and jewellery are the most trending categories in Philippines.

    Serious savings in most popular stores

  24. Cyber Monday

    Poland

    Goods for children, books and cosmetics are the most trending categories in Poland. Over the past 5 years, the interest of Polish consumers in Cyber Monday sales increased by 294%. Average Pole spends $247 during Black Friday and Cyber Monday sales.

    Serious savings in most popular stores

  25. Cyber Monday

    Portugal

    In Portugal, 1 out of 11 transactions in a year falls on Black Friday week and Cyber Monday. Compared to an average day of the year, buyers' activity on Cyber Monday increases in Portugal by 258%. 85% of surveyed Portuguese people were satisfied with Cyber Monday and Black Friday offers.

    Serious savings in most popular stores

  26. Cyber Monday

    Romania

    Average Romanian spends $210 during Black Friday and Cyber Monday sales. Compared to an average day of the year, buyers' activity on Cyber Monday increases in Romania by 141%. Goods For Children, gifts and home appliances are the most trending categories in Romania.

    Serious savings in most popular stores

  27. Cyber Monday

    Russia

    In Russia, 1 out of 22 transactions in a year falls on Black Friday week and Cyber Monday. Compared to an average day of the year, buyers' activity on Cyber Monday increases in Russia by 36%. Average Russian spends $125 during Black Friday and Cyber Monday sales.

    Serious savings in most popular stores

  28. Cyber Monday

    Saudi Arabia

    92% of surveyed Saudis were satisfied with Cyber Monday and Black Friday offers. Average Saudi spends $176 during Black Friday and Cyber Monday sales. Shoes, home appliances and electronics are the most trending categories in Saudi Arabia.

    Serious savings in most popular stores

  29. Cyber Monday

    Singapore

    Clothing, shoes, and travel are the most trending categories in Singapore. Compared to an average day of the year, buyers' activity on Cyber Monday increases in Singapore by 40%. Average Singaporean spends $113 during Black Friday and Cyber Monday sales.

    Serious savings in most popular stores

  30. Cyber Monday

    Slovakia

    77% of surveyed Slovak people were satisfied with Cyber Monday and Black Friday offers. In Slovakia, 1 out of 14 transactions in a year falls on Black Friday week and Cyber Monday. Gifts, goods for children and electronics are the most trending categories in Slovakia.

    Serious savings in most popular stores

  31. Cyber Monday

    South Africa

    67% of surveyed South Africans were satisfied with Cyber Monday and Black Friday offers. Over the past 5 years, the interest of South African consumers in Cyber Monday sales increased by 59%. Compared to an average day of the year, buyers' activity on Cyber Monday increases in South Africa by 189%.

    Serious savings in most popular stores

  32. Cyber Monday

    Spain

    Average Spanish spends $256 during Black Friday and Cyber Monday sales. Compared to an average day of the year, buyers' activity on Cyber Monday increases in Spain by 256%. In Spain, 1 out of 11 transactions in a year falls on Black Friday week and Cyber Monday.

    Serious savings in most popular stores

  33. Cyber Monday

    Switzerland

    Gifts, shoes and goods for children are the most trending categories in Switzerland. Over the past 5 years, the interest of Swiss consumers in Cyber Monday sales increased by 459%. 90% of surveyed Swiss people were satisfied with Cyber Monday and Black Friday offers.

    Serious savings in most popular stores

  34. Cyber Monday

    Thailand

    Compared to an average day of the year, buyers' activity on Cyber Monday increases in Thailand by 47%. Electronics, shoes and goods for children are the most trending categories in Thailand. Average Thai citizen spends $114 during Black Friday and Cyber Monday sales.

    Serious savings in most popular stores

  35. Cyber Monday

    Turkey

    Shoes, books and electronics are the most trending categories in Turkey. Compared to an average day of the year, buyers' activity on Cyber Monday increases in Turkey by 235%. Average Turkish citizen spends $288 during Black Friday and Cyber Monday sales.

    Serious savings in most popular stores

  36. Cyber Monday

    UAE

    In the UAE, 1 out of 26 transactions in a year falls on Black Friday week and Cyber Monday. Shoes, home & garden and books are the most trending categories in the UAE. Compared to an average day of the year, buyers' activity on Cyber Monday increases in the UAE by 84%.

    Serious savings in most popular stores

  37. Cyber Monday

    Ukraine

    Compared to an average day of the year, buyers' activity on Cyber Monday increases in Ukraine by 197%. 74% of surveyed Ukrainians were satisfied with Cyber Monday and Black Friday offers. Goods For Children, shoes and home appliances are the most trending categories in Ukraine.

    Serious savings in most popular stores

  38. Cyber Monday

    USA

    90% of surveyed Americans were satisfied with Cyber Monday and Black Friday offers. In the US, 1 out of 8 transactions in a year falls on Black Friday week and Cyber Monday. Average American spends $476 during Black Friday and Cyber Monday sales.

    Serious savings in most popular stores

  39. Cyber Monday

    Vietnam

    Compared to an average day of the year, buyers' activity on Cyber Monday increases in Vietnam by 54%. Over the past 5 years, the interest of Vietnamese consumers in Cyber Monday sales increased by 669%. Average Vietnamese citizen spends $107 during Black Friday and Cyber Monday sales.

    Serious savings in most popular stores

Frequently Asked Questions

What is Cyber Monday?

Cyber Monday is the name of a sale which takes place on the first Monday after Black Friday.

Why “Cyber Monday”?

In the past, Black Friday sale took place in brick-and-mortar stores, while Cyber Monday sales were organised by online stores. Thus “cyber”.

When is Cyber Monday?

In 2020, Cyber Monday sales will take place on November 30.

Which stores participate in Cyber Monday sales?

The list of stores which participate in Cyber Monday sales will appear on the site CyberMonday.global.

Why Cyber Monday if there is Black Friday?

We analysed last years’ data and it turns out that many stores offer attractive discounts also on Cyber Monday, it is just the list of discounted products that changes. It is likely that the product you’re interested in will be on sale on Cyber Monday, not Black Friday.